Keyser Chevrolet Buick Inc.

Keyser Chevrolet Buick

Sales: (989) 796-4146 | Service: (989) 796-4147

Rick Keyser

Owner / President


Automotive Experience: 38+ Years.

Hometown: Unionville MI, now resides in Bay City, MI.

Family: Wife Mary with one Daughter and Son-in-law, and three Grand Children

"I started out working at Bay City Chevrolet in Bay City in 1973 and while being laid off, went to work at Gettel in Sebewaing part time detailing cars until my job at Chevrolet was no longer available. I then went to work full time at Gettel detailing cars and in 1978, I began selling cars and worked my way up to sales manager and eventually was moved to Reese in 1987 as General Manager of Gettel Chevrolet Buick. I bought in as a partner of Jim Gettel in 1990, and purchased the store from him in 2005 and renamed the store Keyser Chevrolet Buick. Robin Linzner and Tony Orlick came to Reese with me from Sebewaing in 1987 and are still with me today. Robin is the office manager and Tony is the parts manager.  

I love the automotive business, my employees and customers and also enjoy boating and the game of golf in my free time."


Chuck Rogers

General Sales Manager


Automotive Experience: 28+ Years.

Hometown: Bay City, MI.

Family: Married 21+ years with two children and three grandchildren. I have a strong love for animals, we have three Dachshunds, one cat, and four guinea pigs.

"I started in the car business in 1984 after being in business for myself for a short time. I started in sales and then went into the finance arm of the business for ten years. Now in sales management and customer service management for 15 years. Over the years I've been recognized with several sales and customer service awards. Outside of work I'm involved with Trinity Lutheran Church, Wings of Mercy, Bay Aero Club, Tri County Project Share, Seung-Ni Fitness, and also I handle the Keyser Touchdown Club for the "Wolves" of Bay City Central High School."

Katie Caldwell

F&I Department Manager


Automotive Experience: 16+ Years.

Hometown: Bay City, MI.

Family: Married with three children.

"I was born and raised in Bay City. I live in Monitor Twp., close to Tiny's Apple Orchard. They have great ice cream...or so I've been told. I was originally in the mortgage business. I enjoy running and working out when I get a minute. I also like to boat and fish, which I never get to with baby twins, hopefully this summer! My oldest daughter just graduated, where does the time go?"

Neal Sauer

Used Car Manager


Automotive Experience: 11+ Years.

Hometown: Now resides in Richville, MI.

Neal's family at one time owned a Dodge dealership for 13 years. Neal is a graduate of the Automotive Management program at Northwood University. Beyond used cars, Neal also brings to the table 10+ years of experience in Finance & Insurance and sales.

Rex Manning

Sales Consultant


GM Mark of Excellence Award Winner

Automotive Experience: 28+ Years.

Hometown: Ypsilanti, MI. Now resides in Frankenmuth, MI.

Family: Married 32 years to Janis. They have one son, Rex William, who attends University of Michigan's Law School.

With over 27 years of automotive sales experience, Rex is very familiar with all aspects of customer service and product knowledge. Rex has been recognized continuously for his efforts by General Motors, being named to GM's Mark of Excellence program for many years running. Outside of work Rex enjoys family gatherings, custom cars, sports and fishing. He is a longtime Frankenmuth resident.

Darryl Mahan

Sales Consultant


GM Mark of Excellence Award Winner

Automotive Experience: 5+ Years.

Hometown: Resides near Munger, MI.

Darryl is happily married with two children. Darryl enjoys hunting, fishing, and spending time with his family.

Dave Richards

Facilities Coordinator & Sales

GM Mark of Excellence Award Winner

Automotive Experience: 23+ Years.

Hometown: Bay City, MI.

Dave has been selling vehicles in the greater Bay City area for 22+ years. He's had a lot of fun getting to meet many people from the area and building friendships with so many great families. Dave is active with Yellow Ribbon Suicide Prevention and Bangor John Glenn High School Athletics. Dave also handles our Keyser Touchdown Club for the "Cougars" of Bay City All Saints High School.

Sally Loomas

Sales Consultant


GM Mark of Excellence Award Winner

Automotive Experience: 40+ Years.

Hometown: Flint, MI. Now resides in Bay City, MI.

Family: I have two grown children and one grandson who lives in Nashville, TN with his parents.

"I'm Flint born and raised until about 15 years ago when employment brought me North. I love it here. For 20 years I worked in the finance and banking industry which lead me to opportunities in auto dealerships, where I have worked for the last 20 years in various positions enhancing my ability to excel in my present job."

Darcey Allen

Sales Consultant


Automotive Experience: 2+ Years.

Hometown: Tuscola, MI.

Family: One daughter, Danielle.

Graduate of Vassar High School Class, 1991. Lived in the Reese area from 1991 until 2004. Moved to the Ann Arbor area until 2010. Currently back in Tuscola, MI (just outside of Frankenmuth) where she was born and raised.

Joe Frevola
Sales Consultant

Joe joins us with over 15 years of automotive sales experience. Joe is originally a native of Saginaw and served in the Marine Corp after high school. Joe enjoys spending time with his grandkids, golfing and has a soft spot for animals.
Adam Everett
Dealer Trade Coordinator/Sales Consultant
Automotive Experience:  4+ years
Hometown: Swartz Creek, MI
Family:  Wife-Lindsay and 2 "furry children"

Adam comes with nearly 13 years of customer service and sales experience!  Adam is a huge fan of golf, and he enjoys spending time with his wife Lindsay, and their pets.

Tyler Keyser
Sales Consultant