Keyser Chevrolet Buick Inc.

Keyser Chevrolet Buick

Sales: (989) 796-4146 | Service: (989) 796-4147
Management Staff

Rick Keyser

Co-Owner / President


Automotive Experience: 38+ Years.

Hometown: Unionville MI, now resides in Bay City, MI.

Family: Wife Mary with one Daughter and Son-in-law, and three Grand Children

"I started out working at Bay City Chevrolet in Bay City in 1973 and while being laid off, went to work at Gettel in Sebewaing part time detailing cars until my job at Chevrolet was no longer available. I then went to work full time at Gettel detailing cars and in 1978, I began selling cars and worked my way up to sales manager and eventually was moved to Reese in 1987 as General Manager of Gettel Chevrolet Buick. I bought in as a partner of Jim Gettel in 1990, and purchased the store from him in 2005 and renamed the store Keyser Chevrolet Buick. Robin Linzner and Tony Orlick came to Reese with me from Sebewaing in 1987 and are still with me today. Robin is the office manager and Tony is the parts manager.  

I love the automotive business, my employees and customers and also enjoy boating and the game of golf in my free time."


Tom Bishop

Co-Owner / General Manager


Automotive Experience: 14+ Years.

Hometown: Pinconning, MI.

Family: Married for 36+ years to Jan. Together we have one daughter Heather and her husband Eric, and two sons: David and Bryan with his wife Jamie.

"I grew up on a farm and farmed for nearly 25 years. I got into the Automotive business and spent over five years selling new and used vehicles. In 2007, I had the opportunity to become Rick Keyser's business partner here in Reese. I have truly enjoyed the automotive business. I enjoy spending time on my boat at Wheeler's Landing in Bay City, where I serve as the Commodore."

Robin Linzer

Business Manager


Automotive Experience: 26+ Years.

Hometown: Sebewaing, MI. Now resides in Unionville, MI.

Family: Married with one Son.

Chuck Rogers

General Sales Manager


Automotive Experience: 28+ Years.

Hometown: Bay City, MI.

Family: Married 21+ years with two children and three grandchildren. I have a strong love for animals, we have three Dachshunds, one cat, and four guinea pigs.

"I started in the car business in 1984 after being in business for myself for a short time. I started in sales and then went into the finance arm of the business for ten years. Now in sales management and customer service management for 15 years. Over the years I've been recognized with several sales and customer service awards. Outside of work I'm involved with Trinity Lutheran Church, Wings of Mercy, Bay Aero Club, Tri County Project Share, Seung-Ni Fitness, and also I handle the Keyser Touchdown Club for the "Wolves" of Bay City Central High School."

David Bishop

Pre-Owned Vehicle Manager


Automotive Experience: 4+ Years.

Hometown: From Pinconning, now resides in Midland with his dog Dexter.

David started out in the business as most dealerships kids do, washing cars. He went on to graduate in 2010 from Northwood University with a degree in Automotive Marketing & Business Management. After college David joined us full-time as New Car Inventory Manager and has recently taken over our Used Car operations. He enjoys golfing, boating, watching the Lions & Wolverines, and visiting friends in downtown Nashville, TN. Outside of work he plays bass guitar and mandolin and has opened up for Nashville recording artists such as Thompson Square and Gloriana. David's dream car collection includes C2, C3 & C6 Corvettes and a late '60's Chevelle SS to go along with his family's 2005 Chevy SSR.

Casey Smith
Asst. New Car Manager

Katie Caldwell

F&I Department Manager


Automotive Experience: 16+ Years.

Hometown: Bay City, MI.

Family: Married with three children.

"I was born and raised in Bay City. I live in Monitor Twp., close to Tiny's Apple Orchard. They have great ice cream...or so I've been told. I was originally in the mortgage business. I enjoy running and working out when I get a minute. I also like to boat and fish, which I never get to with baby twins, hopefully this summer! My oldest daughter just graduated, where does the time go?"

Tony Orlik

Parts & Accessories Manager


Automotive Experience: 36+ Years.

Hometown: Now resides in Fairgrove, MI.

Outside of work, Tony enjoys fishing, camping, motorcycling, boating, woodworking and spending time with family and friends.

Ray Musser

Service Manager


Automotive Experience: 12+ Years.

Hometown: Bay City, MI. Now resides in Kawkawlin, MI.

Family: Only child lives in his garage(race car).

Ray joins us from Saturn of Saginaw, where he was Service Manager for 10 years. That's where he learned the value of exceptional customer service. Ray owns an open wheeled modified race car and enjoys stock car racing in the summertime.